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Lisa Rudy: May Days of Giving returns as a way to give back - Crain's Detroit Business

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Today kicks off Crain's May Days of Giving, an opportunity for the nonprofits taking part in our annual Giving Guide to tell their stories and raise much-needed funds.

We created the May Days event last spring as a timely way to help Michigan nonprofits, who were in triage mode after canceling events and other fundraising efforts because of the pandemic.

The inaugural event raised $82,312 from 379 donors for 32 nonprofits. After the campaign, the participating nonprofits told us about the first-time donors that had given to their causes — and we know these nonprofits are experts at turning a one-time, new donation into a long-term relationship.

This year, 37 nonprofits are taking part in the May Days of Giving campaign. Their missions range from helping children and families to supporting veterans. Their needs are also diverse: They fund scholarships, counseling services, technology and transportation needs. In annual revenue they range in size from $187,000 to $55 million. Eight of the nonprofits were founded in the past 10 years; two were founded in the mid-1800s.

Some of the nonprofits are securing matching donations; for many of them, this campaign represents their first online fundraising campaign.

During the campaign, Crain's Detroit Business will pick up the tab for service fees charged by the donation platform, ensuring more money gets directly to the nonprofits. Read all about the nonprofits and give back at MayDaysofGiving.CrainsDetroit.com.

For more information about the Giving Guide, contact Associate Publisher Lisa Rudy at [email protected]in.com.

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